BAM Global isn't your typical organization. They've done everything from publishing groundbreaking research and building the world's largest Business as Mission resource library, to hosting international gatherings and creating secure networking platforms. They run monthly prayer gatherings, support dozens of smaller business networks, and somehow still find time to travel globally as speakers, mentors, and encouragers. Talk about impressive! We’ve worked closely with the team at BAM Global to bring all these moving pieces under one cohesive umbrella.
Our approach with BAM Global has been deeply collaborative and thoughtfully iterative. Each step forward involved meaningful conversations about which elements to unite and which might stand on their own. "Should we bring this under the main brand umbrella, or let it maintain its distinct identity?" These questions guided our process as we tackled one branch at a time. Walking side-by-side with the BAM Global team, we've crafted an umbrella brand that clarifies their story while creating space for their diverse initiatives. What began as a fragmented collection has evolved into a connected brand ecosystem that finally “feels like home”.
Other initiatives featured under the BAM Global umbrella are...
Business as Mission- the online resource library
bglobal - the community platform
BAM Global Summit- their annual conference
For The BAM Review, our design solution aimed to elevate the existing email list into a perceived industry journal, establishing the list as a go-to authority on news and resources. Using serifs and a more minimized color palette, the email is a subtle nod to traditional print newspapers.
