BClearPools is the #1 pool service provider in the Stockton & Lodi, CA area. For years, Matt and his team have set the bar for excellence, clear communication, and pool safety—meaning the BClear name and local brand recognition carries some weight. Still, Matt was wanting BClear to feel a little fresher, bolder, and brighter…. actually, our conversation went something like this:
Matt: "I want to keep the general structure of my current logo, but can we make it 3D? I think that’d look really cool."
Nectarine: "Sure, we can do that."
The mission was clear: Honor the past, refresh the foundation, and build a 3D mark that moves.
We started by preserving the core structure of the original mark—the element customers already recognized. The key was a stylistic transformation: we replaced the boxy, sharp-edged elements with rounded fonts and introduced fluid curves to the surrounding graphic. The result is a refined logo that maintains the same basic shape but now has a softer, almost "blobby" feel, integrating visually with the essential element of their business: water.
We designed the 3D version by replacing the static, flat water icons with dynamic, dimensional 3D water splashes. This single change added incredible visual energy and depth. Rendered with subtle textures and reflective highlights, this new 3D asset was ready for his growing vehicle fleet, turning every BClearPools truck into a polished, high-impact billboard on the road.
Our relationship with BClearPools goes beyond the logo. For the last four years, we have been responsible for the continuous design, development, and maintenance of their primary online hub, bclearpools.com.
Our 5 Favorite Things About Life
Shay's List
-Warm Sunshine
-Yellow Butterflies
-Family
-Having Fun
-Laughing so hard it
hurts (with friends)
Tanner's List
-Coffee with Friends / Family
-Finding Rabbit Holes
-Beauty (Art in all it's forms)
-Wholesome Moments
-The Sound of Fresh Bread out of the Oven