Our approach with BAM Global has been deeply collaborative and thoughtfully iterative. Each step forward involved meaningful conversations about which elements to unite and which might stand on their own. "Should we bring this under the main brand umbrella, or let it maintain its distinct identity?" These questions guided our process as we tackled one branch at a time. Walking side-by-side with the BAM Global team, we've crafted an umbrella brand that clarifies their story while creating space for their diverse initiatives. What began as a fragmented collection has evolved into a connected brand ecosystem that finally “feels like home”.